2024 marks the death of the minimalistic approach to art that has plagued this decade. Trends such as Quiet Luxury and Stealth Wealth have slowly died out of mainstream media. They were characterised by basic and neutral garments, fueling the idea that wealth whispers and money speaks. Now the obsession has been toning down and there is a demand for maximalism.

For some, maximalism is not a trend, certain brands have built a lane for the dramatic and theatric hearts. However, one can not discuss maximalism without mentioning Kadiju.

Kadiju is a unique fashion label that is led by women and founded by Oyindamola Aleshinloye. Based in Lagos, Kadiju aims to challenge the conventional perception of beauty in clothing by creating maximalist designs that inspire confidence and positive emotions. 

The brand is also committed to conscious production, using recycled materials and producing garments in limited quantities to reduce waste. Kadiju has quickly become a favourite among fashion insiders and celebrities alike, thanks to its bold colours, exaggerated silhouettes, and unexpected details. The brand’s pieces have been worn by Ashley Okoli, Eku Edewor, Ayra Starr and Tems, among others.