Making Of A Fashion Bride: Behind Chidera Ash’s Wedding Looks.

Something old, something new, something borrowed, something blue, and a sixpence in your shoe; a cliché superstition said to couples in search of having the perfect wedding; the superstition indicates that they require one of each and in return, it will serve as good luck for them. However, for a fashion industry giant like Chidera Ash [née Udeh], what were the steps taken to create the perfect wedding looks and who did she recruit to the curation team?

2018 was the year the fashion industry was officially acquainted with Chidera Udeh, as she emerged as the winner of the year’s Sisi Oge pageant. Her next step in fashion dominance was signing with the powerhouse agency, Beth Model Africa. The agency manages renowned models, for example, Mayowa Nicholas, Nyagua Rea and the latest industry favourite, Rayan El Mahmoud.